We began with a full audit of existing campaigns and digital touchpoints, identifying weaknesses in targeting, creative consistency, and landing page experience. New Meta campaigns were designed with high-quality, on-site photography, videography, and graphic design, showcasing the gym’s premium facilities and expert trainers.

Advertising was geo-targeted to nearby communities and interest-based around sports teams, injury recovery, and performance training. We also built lookalike audiences based on current members and high-value leads to capture similar prospects. To ensure message continuity, we developed bespoke landing pages aligned with the ad visuals and promotional offers, creating a seamless and aspirational user journey from click to conversion.