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BRAND AWARENESS WITH A SOCIAL IMPACT
● BRAND AWARENESS
● SOCIAL MEDIA CAMPAIGN
How a creative social campaign helped a renewable energy brand fight fuel poverty and captured national attention.
THE CHALLENGE
Fuel poverty affects millions of UK households, especially elderly residents during winter. Our challenge was to bring this issue into public conversation in a way that was relatable and shareable ahead of launching a new solar product that could make a tangible difference.
The idea was that the campaign would put the spotlight on the brand ahead of the product launch later that year.
A CREATIVE & AMBITIOUS APPROACH
We created a three-part video series using humour and heart to engage viewers emotionally. Well-known actors participated in playful winter challenges, each ending with a heartfelt message about the reality of winter energy costs for the elderly.
Every 100 likes and shares on Facebook & Instagram meant one more household would receive free energy.
RESULTS THAT SPARKED NATIONAL INTEREST
>3M
SOCIAL
IMPRESSIONS
~35,000
SOCIAL
ENGAGEMENTS
~150,000
TRACKED
WEBSITE VISITS
The work was selected to feature on 'The Drum' within their Creative Works due to the creativity linked with a social cause delivered in a unique and endearing fashion.
KEY LEARNINGS
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Purpose-led storytelling made the content relatable and shareable
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High-production creative increased professionalism and trust
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Audience participation drove real-world action
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Perfect activation ahead of the Product Launch